Why Most Funnels Fail (And How to Fix Yours)

Funnels don’t fail because the tech is wrong. They fail because the psychology is off.

Here’s what I see all the time:

• The lead magnet doesn’t solve a real, urgent problem

• The emails feel robotic or irrelevant

• The offer isn’t aligned with what the lead actually needs

• There’s no nurture system. Just pitch after pitch.

• The CTA is unclear or low-stakes

Fix it by focusing on these five things:

1. Create a lead magnet that solves one real problem

2. Build an email sequence that educates and builds trust

3. Sell with context—connect your product to their problem

4. Use proof (case studies, testimonials) early and often

5. Test and simplify. Less friction = more flow

Funnels aren’t magic. They’re just systems. Build one that meets your audience where they are—and guides them to where they want to be.